Thanks to Blubrry team member, Shawn Thorpe, for being on the show today. Last episode he provided a PowerPress tip and we talk about another important PowerPress clarification this week. Todd and Mike will be going to NAB, the National Association of Broadcasters, this week April 24-28. Todd will be on a panel about podcasting and radio, and Mike will be enjoying the show. This means he'll also be unavailable for phone support, but email will still be up and running. We also briefly discuss the changes from iTunes Podcasts to Apple Podcasts. Thanks for listening and subscribe to the show!
Fan of PowerPress? Leave us a review, here!
Show Notes:
NAB Panel: Today in Podcasting – A Radio Station's Guide to Metrics, Reach, Distribution, and Monetization
Import Your Show Into PowerPress
Todd Twitter – @geeknews
Mike Twitter – @mgdell
Shawn Twitter – @shawno
MacKenzie Twitter – @mackenzieb6
In the third episode of Your Podcast Todd and Mike go over some breaking news — Apple has rebranded iTunes Podcasts to Apple Podcasts. Apple Rebrands iTunes Podcasts to Apple Podcasts. They also talk about Adam Curry's new device for podcast production, some topics around advertising, slow feeds, rebranding your show and even an listener question.
Thanks for listening and subscribe to the show to be the first to get new episodes every other Monday.
News:
– Apple Rebrands iTunes Podcasts to Apple Podcasts
– Adam Curry's – PodcasterPro®
– Podcast Movement – Anaheim CA August 23-25th
For a discount on tickets, use promo code: “blubrry” for 10% off!
Topics:
– Advertising deals – Medical related, and military related.
– Slow, aka cheap hosting service and RSS feeds.
– Sequencing your show in a methodical way.
Listener Question:
from Michael Harren
“Hi gents!
I'm really loving what you're doing with “Your Podcast ” I'm already a big fan.
Your last episode made start questioning something I have recently started doing in an effort to get my podcast to as many ears as possible. My podcast lives at mikeypod.com which is a self-hosted WordPress site and I happily use powerpress. A couple months ago I decided to also upload each new episode to soundcloud and mixcloud thinking that if I am clever with my tagging on those site, I might get some new listeners who would then follow the link back to my site.
Now I am starting to wonder if that is not such a good idea after all — do you have any thoughts about this? Am I shooting myself in the foot by taking attention away from my own website?
Thanks and keep up the great work! I'm so grateful for everything y'all do at blubrry!”
Tech:
Rebranding or changing services? You must do it in a particular order to keep your subscribers.
1. Keep your old site/domain alive for a while (30 days is good for most situations).
2. Move your media — if needed (PowerPress has import and migration tools built in).
3. 301 redirect your old feed to your new feed.
If your current service will not 301 redirect your feed, then double post to the new and the old feed for 4 episodes (or 30 days) with an announcement in the old feed saying you are moving and where you are moving to. You must keep both services running for that time to be sure to get most of your subscribers to move.
See: Migrating to Blubrry
To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com
Michael Harren, composer, performer and — most importantly for this show — podcaster is this week's guest on the PowerPress Podcast. MacKenzie and Michael discuss the big release of S-Town, his show MikeyPod and Vanitycasting. If you aren't familiar with the latest NPR show that broke records or know the term Vanitycasting, you'll get an overview of both in the show.
Michael has been podcasting for more than a decade and tells his story of how his show has evolved over time just as he has. It's a great episode discussing the possibilities of podcasting. Stay tuned for the PowerPress tip at the end of the episode as well. Thanks for listening!
Fan of the PowerPress plugin? Leave a review, here!
Show notes:
S-Town and Binge Listening
Michael Harren – MikeyPod
Don't Waste Time Vanitycasting – Check out the Family Guy clip at the end
PowerPress Tip segment music via Matthew Sams – thanks!
In the second episode of Your Podcast Todd and Mike go over some general podcasting tips – including a lesson learned from Mike — current news, and lastly tech topics. If you're not using PowerPress yet but are interested in ensuring SEO for your show, read the Google announcement below and consider updating your website. Thanks for listening and subscribe to the show to be the first to get new episodes every other Monday.
Tips
Do not update or let your computer do any kind of update before a recording with someone else. (Mike was on his laptop with a USB headset this episode due to NOT taking this advice).
How recording your podcast live can help you become a better podcaster.
Editing pros and cons – how much do you edit?
When should you update your show's artwork?
News
Google SEO announcement for podcasts. **PowerPress already has this feature**
To enable SEO in PowerPress: Feeds Tab — Check the box 'Include podcast feed links in HTML headers' — Save Settings. (Make sure you are in advanced mode in PowerPress to see the Feeds tab)
This is another example of why it’s good to have your own website be where your RSS feed comes from.
Tech Topics
Subscribe links – how to populate them (PowerPress and Generator).
Why you should be asking people to subscribe to your podcast, rather than saying “Find us in iTunes.”
To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com
