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Podiant and Opinion, two free podcast hosting companies shut down recently. Should you do a transcript of your show? There are many positives and negatives of written transcripts is for your podcast. Advertising in podcasting is rising and becoming more relevant for all types of podcasters. Podcasters should be aware and begin preparing for advertising ahead of time. Lastly, there is no way to know how many people are subscribed to your show. All of this is discussed on today's episode of Your Podcast with Todd Cochrane and Mike Dell.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.
News

Podiant is ending their free hosting: Like numerous others have done in the past.
Opinion is also shutting down their podcasting service: on November 1st  – THIS WEDNESDAY.
Podcast Advertising: article at PowerPressPodcast.com.

Topics

Apple Podcasts / iTunes is going through a big update and may be a bit slow to update show listings through the end of the year.
5 reasons to transcribe your podcast (and why they are not totally right)
Transcripts of your show: How to do it the right way as to not mess up your SEO. Make a PDF of it and LINK it in your show notes.

Support

Who are my subscribers? Why nobody can tell you that other than your listeners.
Having a podcast PAGE on your site and why that is just extra work. Use the blog roll instead. Blogging and podcasting are very, very similar. Your blog posts should be with your podcast posts (assuming they are on a similar topic.)
Upgrading and downgrading podcast hosting every month; Blubrry has many customers doing this. The only way to do this where it’s not costing you more is to upgrade 2 days prior to the next payment date.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com

Podcast: Play in new window | Download (Duration: 28:36 — 13.2MB) | Embed

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What's in a name? For a podcast names can contain quite a bit of pertinent information. Show names, episode titles, file names and domain names are crucial and helpful for a podcast. There's also a lot of places where it can go wrong.

Stick around in episode 16 for information on a Yeti microphone and what Google is up to. Todd and Mike also share some tips on how best to get support, this week on Your Podcast.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.
News

Blue Microphones introduces, the Yeti Broadcaster: Bundled with Hindenburg Journalist software – making you a pro podcaster in no time.
Think Google was taking a backseat to podcasting? Think again: Google buys the podcast app, 60db

Topics

File names, episode titles, titles of the main podcast and the author tag: What's the best practice for naming all of the properties of your podcast feed?
MP3 file names: Name your files in a way you can understand them and keep them short. No spaces, no punctuation (other than underscore _ or dashes – ).
Blogging and podcasting on the same site, a match made in heaven: People that are checking out your podcast should be interested in your blog and those reading your blog might be interested in your podcast. Why not run them together on the same page of your site? If it's the same topic, then it would only stand to reason it would be the same audience.

Support

Include some sort of contact information in your podcast and in your show notes – you'd be surprised how many people want to contact you.
Provide your email on your website; at the very least include a contact form.
Be sure to set the iTunes/Apple email tag to an email you CHECK regularly!
When submitted a ticket and/or email to Blubrry please include the following: email address you use at Blubrry and show name (possibly including the feed).

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com

Podcast: Play in new window | Download (Duration: 52:06 — 71.7MB) | Embed

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National Podcast Post Month, better known as NaPodPoMo, begins on November 1st. Do podcasters have what it takes to podcast for 30 days straight? Here is the chance – no restrictions or rules – just a desire for podcasters to challenge themselves. This is the 10th anniversary of the challenge and if you're a podcast alumni, you can schedule your interview to be part of the NaPodPoMo community with Jennifer Navarrete.

Learn about the Werk It Festival, a podcasting festival solely for women, not to mention the ONLY women podcasting festival out there. Hosted by the the WNYC team, Werk It is filled with keynotes, sessions and a podcasting bootcamp, women are able to network and learn from the best in the biz. Live podcast sessions were recorded, so be on the lookout for these online.

The Podfather Adam Curry did not write the article discussed at the end of the episode, focusing on the deadly sins of podcasting, but we do talk about him. There are some things about podcasts that seem to bother everyone, but what should podcasters do to actually change these things? Get creative with your advertisements, your format, and most definitely your logo.

Thanks for listening to the show and please subscribe!
Fan of PowerPress? Leave us a review here!

Show notes:
Werk It Festival: October 3-5, 2017
Hosted by WYNC Studios
NaPodPoMo: Created by Jennifer Navarrete
Learn more about NaPodPoMo: here and here
The Deadly Sins of Podcasting: Change some things up

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Congratulations to all of the Podcast Awards winners, awarded live on International Podcast Day. Media companies are always changing and recently Vimeo, known for recorded video acquired Livestream giving them access to live streaming capabilities as well. Todd tried out Apple's AirPods and was pleasantly surprised. Given the current political climate, there has been an influx of podcasts on politics – Joe Biden is the most recent to come out with one. Lastly, Todd and Mike suggest that podcasts insert ads in their podcast so prospective advertisers can hear what your ad reads sound like, like a trial run.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.
News:

Vimeo acquires Livestream
Ear Buds: The Podcasting Documentary is now available in iTunes
Former VP Joe Biden starts Biden’s Briefing, a daily podcast

Congratulations to all the People's Choice Podcast Award winners!

The Fantasy Footballers – Peoples Choice
We Like Drinking – Arts
Dreamers Podcast – Business
Plumbing the Death Star – Comedy
Grammar Girl – Education
We're Drunk & We Know Things – Entertainment
Trivial Warfare – Games & Hobbies
Everyday Superhumans – Government & Organizations
Optimal Living Daily – Health
What Fresh Hell: Laughing in the Face of Motherhood – Kids & Family
Derek and Romaine – LBGTQ
Between Us Girls – Mature
Irish & Celtic Music Podcast – Music
The Majority Report with Sam Seder – Politics & News
Five Minute Devotions – Religion & Spirituality
STEM-Talk – Science & Medicine
The Fantasy Footballers – Sports
School of Podcasting – Technology
The Hollywood Outsider – TV & Film

Topic:

Why podcasters should consider doing a demo for their podcast. The benefits of being advertiser ready.

Tech Support:
“I posted an episode and it’s not in Apple Podcasts yet. What did I do wrong? PLEASE HELP.”

We get this question A LOT!

The iTunes/Apple store listing and what appears in your feed are two different things. People that subscribe to your feed in iTunes will get the new episodes as you post them but the listing at iTunes can lag by a day or so behind your feed. This is normal. Again, remember to tell people to subscribe.

People get the wrong impression that your RSS feed PUSHES to iTunes: it does not. iTunes (when it sees fit) PULLS your feed. It asks for your feed when it gets around to it and PULLS your feed to update the listing. Your subscribers (even in iTunes) subscribe to your feed and after that never really touch iTunes (the service) again. They are just subscribed to your feed directly in the iTunes software. Subscribe to your own show, so that you can be reassured when you publish new episodes that all is well. It works the same as every other directory or app.

There is nothing we or you can do to make that faster. It takes whatever time it takes and if you want it to go faster you have to go to iTunes and refresh your feed manually.

Here is a checklist of things we do to make sure all is working fine.

Know what your feed address is.
Check your feed whenever you post. One way to check is a simple check in the Firefox browser. Load your RSS feed and check that the title is correct, the media file is indeed attached and that the feed loads without errors.
Check your feed in a validator. Podba.se or castfeedvalidator.com are up to date. Feedvalidator.org or W3 Validator are seriously out of date for podcast feeds.
Subscribe to your own podcast in your podcast app of choice. You should get the episode within a few minutes of publishing. Regardless if it’s in the store for that app, you will get it and your subscribers will too.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com