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Changes coming soon to this podcast. Todd and Mike talk about the changes coming for Your Podcast and PowerPress Podcast (but not telling you the new name yet!). Also, Triton Digital buys Omny Studio and Castbox plays within Waze app.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 

News:

• This podcast is changing – soon! Stay subscribed though.
• If you are a Blubrry user and want to be interviewed for the new podcast, contact Todd or Mike.
• New buy: Triton Digital bought Omny Studio
• Car Dashboards: Castbox plays within Waze App

Topics:

• Ads between podcasts in an app. What do you think about this?  (Spotify and others)
• Spotify player caution: plays in the Spotify player might not count in your Blubrry stats due to a caching issues (in most cases).
• Ad Injection coming: July 8th beta testers needed. Contact support@blubrry.com if you are interested.
• PowerPress update has important updates. If you use PowerPress, UPDATE!

Support:

• Upload limits for Blubrry hosting.
• mp3 Encoding. File size is related to bitrate; 128kbps is 1mb per minute, 64kbps is 1/2mb per minute. More than 128 is likely wasting space and bandwidth for you and your listeners.
• Subscribe links in PowerPress. Why doesn’t my “Apple Podcasts” link show up right away? (hint: you have to put your Apple Listing link in the destinations tab of PowerPress Settings)
• Keeping it simple. Giving all the apps only one choice in your tags ensures your notes looks the same (as much as it can be) on all apps. Trying to do different things for different platforms is going to drive you nuts. RSS is a standard and different tags for the same thing gives Apps and directories a choice. Some will take one and some will take the other.

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.

Podcast: Play in new window | Download (Duration: 12:47 — 2.9MB) | Embed

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Did you know that in 2018 podcasting was responsible for $479 million in revenue? The podcasting industry is predicted to break the billion mark in 2021, and in this episode MacKenzie discusses podcasting future valuations overall. The episode starts with a quick recap on Apple changes; nothing to worry about, this is an Apple years in the making. MacKenzie discusses advertising and how the entire industry needs to try something a bit more creative to continue growth if they’ll make it to the billion dollar valuation. Lastly, if you don’t have a trailer for your podcast, you might be missing out on potential new listeners. Stick around to the end to catch the latest podcast MacKenzie was a guest on.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

Apple Podcast Categories
Apple Kills iTunes: Details on what this means for podcasters.
Your Podcast: Todd and Mike discuss details the upcoming Apple changes.
Podcasters Concerned About Money in Podcasting
Ads Could Limit Podcast Revenue
Include a Trailer for Your Podcast: Data to back it up?
Women in Tech: MacKenzie as a guest on Espree Devora’s show.

Podcast: Play in new window | Download (Duration: 32:00 — 29.3MB) | Embed

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iTunes may be dead, but Apple Podcasts is doing just fine. Changes are afoot at Apple, announced at WWDC last week and we’ve got all the information you need. Stick around to hear why you want to use WordPress and PowerPress to power your podcast. Mike and Todd were even both in the same time zone this time around to record. Don’t miss them reviewing push vs. pull technology too!

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review 

News:  APPLE APPLE APPLE

• It’s official: Apple is killing iTunes as a whole on Mac desktops (iTunes software for Windows, etc.)
• Categories: They’re updating categories later this year. No need to stress.
• New Images: Adding new images for podcast posts. We’ll have more details later on.
• Transcription Search: They’ll be adding this feature to the Podcasts app.
• iTunes Tags: Changes for the above updates.

Topics:

Advantages of Being on WordPress and PowerPress with Blubrry Hosting.

( PowerPress *can* be used without Blubrry hosting if you HAVE to)

1. Own your RSS feed by using PowerPress on YOUR domain.
2. Stable platform that is updated regularly for new things in podcasting (like Apple Categories and tags).
3. Not going out of business next week (or without notice).
4. IAB v2.0 Certified Compliant stats.
5. All kinds of support; we offer screen sharing to troubleshoot your issue.
6. Ease of use: Post – Upload – Publish.
7. Using your own domain means you cannot be “deplatformed” easily.
   

   Disadvantages of going with a less established platform.

   1. Support may be hard to get or nonexistent.
   2. You don’t own your RSS feed address.
   3. Company stability; no worries on if they’re going out of business in the future.
   4. They may submit your feed to the directories (easy) but you don’t own those listings (bad).
   5. May not keep up with the changes at Apple or other directories (cough Soundcloud cough) Beware of shiny object syndrome. Things may appear better than they actually are.

Support:

• Directory issues: If an episode isn’t available in only one specific directory, AND you’ve given that directory ample time to update, it is most likely a problem with that app or directory. Please contact that team first.
• Spotify listings: Lately they’ve been slow updating shows with new episodes. Relax, nothing is wrong, as long as your episode is in your feed and is available in all the other directories. Spotify is just lagging at the time of this recording. By the time you hear this it’s possible the problem has been fixed.

All podcast directories and apps utilize your RSS feed. When you update your RSS feed with a new episode, directories, apps and subscriber software, all check YOUR RSS feed to see if something is new. It’s not an instant technology like we’re used to with Twitter, Instagram, posting blog posts. etc.

It’s common for people to have the wrong impression of how RSS feeds work, thinking they PUSHES out to everyone. It does not. ALL these places and your subscribers PULL your feed. It asks for your feed when it gets around to it and PULLS your feed to update your listing. Your subscribers are subscribed to your feed and after that never really touch Apple Podcasts or the other services again – they use it simply for the listening capability. They are just subscribed to your feed directly in their app of choice. Subscribe to your own show and take care to notice if you receive your new episodes right away. If so, everything is working correctly. It works the same as every other directory or app. There is nothing we or you can do to make that faster. It takes whatever time it takes.

To check your RSS feed to make sure it’s working and which episodes are in it, go to CastFeedValidator.com and put your RSS feed address in the box and validate. This will display the contents of the feed and what is in directories and apps at the time.

To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.

Podcast: Play in new window | Download (Duration: 28:11 — 6.5MB) | Embed

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After a long hiatus, the PowerPress Podcast is back. For the most part school is out for the summer, but we’re here to talk about a podcast that works at Penn State University. Before they get to that, MacKenzie and this episodes co-host discuss subscribers. There is quite a bit of misunderstanding of how subscribers are calculated for podcasting, and this will give a better explanation and insight into these numbers – or lack there of.

Jenna Spinelle, co-host of Democracy Works for the McCourtney Institute for Democracy at Penn State University, shared her experience getting a show off the ground rather quickly and expectations she has for podcasting in 2019. She has written two articles for Medium on the subject, they’re linked below. She will also be on a panel at Podcast Movement this summer, don’t miss it.

Lastly, they talk about a new partner for Blubrry, Audioburst. Free transcriptions and audio bursts of your podcast. They help you take your content to the next level with easy ways to share sound bites of your show and add a transcription to your website. Learn more with the link in the show notes.

Thanks for listening and please subscribe via your favorite podcast app. If you’d like to be a guest on the show reach out to MacKenzie. She’s always looking for fun, new podcasters that use Blubrry services, specifically PowerPress.

Fan of PowerPress? Leave us a review here!

Show notes:

Beyond the Download – Subscriber Numbers

Democracy Works

Five Questions to Ask Before Starting A Podcast At Your Organization

Why 2019 will be the year of the podcast in higher education — and what it means for the industry

Audioburst – Blubrry’s new partner