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It's a new year and you should have new goals for the year. Due to taking some time off for the holidays – which gave MacKenzie some time to think of new goals for herself – the following episode is a re-run.

Past show notes from the episode release in September of 2017:

Back in September of 2015 MacKenzie was tasked with restarting Blubrry’s show, the PowerPress Podcast. With consistent bi-weekly episodes, it’s finally the two year anniversary of the show. The official date, birthday, whatever one wants to call it, is September 10th, 2015. Podcasting comes with highs and lows, regardless of how much support a podcaster has surrounding them. To help MacKenzie celebrate, she brought on Jane Ellen, a past guest to talk about what they’ve learned, experienced and changed over their time podcasting. Thanks everyone for listening and subscribing to the show for the past two years. Many good things to come!
Fan of PowerPress? Leave us a review here!

Show notes:
Glistening Particles – Take a listen to Jane Ellen’s show about conversations with random acquaintances and more.
Old PowerPress episode with Jane – From October of 2016.
She Podcasts – For any female podcasts our there, join this group. It’s full of great advise, conversations and ideas.
Editing – I was told Lynda.com is great for learning Audition.
Podcasters’ Hangout, Podcast Community – There are more Facebook groups as well, search for them!
Columbus Podcaster’s Meetup – We meet at the end of every month – in September we’ll be talking about monetization.
16 Personalities – MacKenzie started to take the test again after this podcast, still didn’t finish it.

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After a long wait, iOS11 Apple Podcast Stats beta is out and available to users in Podcasts Connect. Recently, IAB recently released version 2.0 of their measurement standards for podcasting. Mike and Todd discuss what this means for podcasters.

Lastly, consulting is not always what people think it is. At Blubrry what we standard customer support may qualify as consulting someplace else. That doesn't mean all answers are considered available as part of your service.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.
News:

Apple Podcast Stats Beta:  Remember, these stats are not a complete view of your audience. They only count downloads and listens from the Podcasts App on iOS11 and iTunes Desktop (latest version). Downloads and plays from your webpage or any other directory or app are not included (Android, Google Play, Stitcher, Tunein, Spotify or any other app).
IAB 2.0 Podcast Measurements: Get the update on what changes were made.

Support:

Support vs. Consulting?: If your question doesn't have anything to do with any Blubrry.com services or software (PowerPress) you may need to sign up for consulting at Blubrry. Typically, the Blubrry team will provide a bit of assistance, but any involved site design, marketing, production, or network setups would fall under consulting — not support.
Soundcloud is NOT a podcast directory (syndication point). You can think of Soundcloud as something similar to Youtube, but for audio. Blubrry cannot automatically post to Soundcloud; it must be done manually if you wish to use them as a second point of presence.
Blubrry is not a destination per se. We are different than Podbean, Libsyn, SoundCloud and just about any other podcast company, in that we would rather you promote your brand. You promote Your brand. Mike is frequently asked where they should promote, not that I'm on Blubrry. Blubrry recommends that you promote on your website. You have a directory listing at Blubrry, but it's just that. It goes to our company philosophy: only promote places you own and control.

We hope everyone has a happy holiday season and thanks for joining us this year!

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

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Starting a podcast can be simple, if podcasters follow a few guidelines. A Blubrry intern, Justin Mosley, recently started his own podcast called Pressing Clarification and used a PowerPress Site to get started. Net Neutrality was repealed in a vote by the FCC on December 14th. For those that oppose the repeal, there is some hope. Many Congress members have stated that they will be doing all they can to fight against this repeal.

Apple has released a beta of their podcast statistics, available for all Apple users in their Podcast Connect dashboard. Blubrry is getting these statistics at the same time as podcasters, so please bear with them as they analyze and scrutinize the new statistics. Apple mentioned an API, but did not make any promises or provide much detail, so that will come in time. Feel free to ask the team questions about the new Apple stats, but we're learning as we go as well.

Happy Holidays! Thanks for listening and please subscribe to the show. Want to be a guest on the show? Email MacKenzie why you think you'd be a good guest and a link to your website.
Fan of PowerPress? Leave us a review here.

Show notes:
Pressing Clarification: New podcast from Justin and Rebecca about science, philosophy and entertainment.
Net Neutrality: What You Need to Know Now. What will happen now that it has been repealed?
Apple's New Podcast Analytics. Jacob's Media analyzed what has been provided.
Email MacKenzie: mackenzie@blubrry.com
PowerPress webinar: Getting started with Mike Dell.

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Blubrry releases Podcast Mirror, and is giving away prizes for all of December, with #BuildYourBlubrry. We're looking for someone for our support team, could that be you? Mike and Todd discuss happenings with Blubrry and more on this episode of Your Podcast.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.
News:

Podcast Mirror – Read the press release HERE. It's a feed mirroring site for podcasters.
#BuildYourBlubrry – Win great prizes for 30 days in December. Until December 30th, keep an eye out on our Facebook and Twitter pages.
If you've been doing your part to support podcasts and other creative endeavors, you might have noticed that Patreon is adding a service fee to pledges.

Topic:

Apple statistics: what to expect. Our stats (along with all other hosting/stats companies) will not have this data right away. Apple says they release an API, but haven't committed to it. You will be able to login to PodcastsConnect.Apple.com to see those stats WHEN they release them. No date has been set for that so keep an eye out for Apple to announce something. In the meantime, please remember to be nice to your support people!

Support:

Settings in PowerPress: Subscribe Links / Destinations. The links in the widget, subscribe page and under the player are controlled by the Destinations tab and the Website tab of PowerPress settings. Enable the links in Website and populate the links in Destinations. See: Website Tab and Destinations Tab.
Hiring: Part-time Support (contractor) weekends and evenings. Must have trouble-shooting, WordPress and PowerPress experience, and be willing to learn the Blubrry system. Contact mike@blubrry.com if you are interested.
PowerPress Webinar: Jan 4th, 3PM EST. Learn how to add podcasting to your WordPress (self-hosted) website! Click HERE to sign up.

Please remember to keep the content coming! Your listeners need something to listen to this time of year. It's not a good time to have a break in your production schedule.

We hope everyone has a happy holiday season!

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com.

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With all of the options out there for podcasters to choose from on what can be helpful to their show and their audience, it can be a little overwhelming to figure out which services podcasters need and don't need. There are some out there worth their salt that are important every day for podcasting, while others can easily be left behind.

Do podcasters need a search engine devoted to picking apart show notes? Is it critical to be in every directory? Listen Notes may be helpful to some, but it's not a service that your podcast won't work without. Directories are not necessarily going to drive traffic to your show, or grow your audience; solid show notes that work well with Google will. Spotify has relaxed listing consideration and is opening to more podcasters being on the platform. Apply below, but be patient as they review shows.

Net Neutrality on the other hand, that's a concept that is incredibly important to the podcasting world. The FCC will be voting on December 14th, so get involved in the fight for Net Neutrality before it's too late.

Quick update on Blubrry, we've begun a campaign called #BuildYourBlubrry, and we can't wait for some of you to win some prizes. All month long we'll be giving away podcasting prizes and goodies – so check out our Twitter and Facebook pages.

Hope to see some of you at PodCon this weekend, look out for Todd and MacKenzie at the Blubrry booth. Thanks for listening and please subscribe.
Fan of PowerPress? Please leave us a review here.

Show Notes
#BuildYourBlubrry: Win prizes from our social media. Twitter and Facebook
PodCon: A conference for podcast who love podcasts.
Spotify: Submit your podcast here. Doesn't have to be associated to a hosting company.
Net Neutrality: Call FCC Chairman, Ajit Pai (202) 418-1000.
PowerPress Webinar: Learn how to setup WordPress and PowerPress for your show – the simple way.

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Blubrry Statistics just got better, with the introduction of regional reporting for Canada, UK, and Brazil. Learn more about the podcast stats update with the article below and details on new clients being reported. No money, in podcasting? Think again, as Australia has created a 1 million dollar content. PodCon is approaching rapidly, and Blubrry is excited to head to Seattle to meet all kinds of podcast listeners and creators. Lastly, podcasting comes in many shapes and forms, but not all are considered podcasting by the actual formats being used.

Thanks for tuning in to episode 19 of Your Podcast with Todd Cochrane and Mike Dell.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.
News:

Blubrry adds regional reporting for Canada, UK, and Brazil to their statistics. Also included: new clients and categories such as “Intelligent Personal Assistants”.
The Australian Broadcast Company (ABC) calls for submissions for it's One Million Dollar Podcast fund.
Coming up in December, come see us at Podcon. Todd and MacKenzie will be there, Dec. 9 – 10 in Seattle.

Topics:

True podcasting, as opposed to fake video podcasting. Audio that is converted into a video for YouTube and Facebook – without any actual movement – is not really a podcast.
Publisher platform from Blubrry: Why you shouldn't use it unless you have to.

Listener Question:
Copyrighted music on a podcast. – Gilly in the UK emailed, asking if there was any way around copyright and playing licensed music on a podcast.
Answer:
Short answer, there really isn't a license that allows copyrighted music on a downloadable podcast.  I'm sure the law is similar in the UK. Even though you are in the UK, U.S. law would also apply to downloadable media available in the U.S.
Support:

Wav files are too big for podcasting.
You don’t have to be “tech savvy” to podcast, but it helps. Spend a little bit of time to learn what you need to (we can help) and then you can do it on your own. Once it’s setup with PowerPress and Blubrry hosting, it is VERY easy. If you can make a blog post, you can publish a podcast. See our Getting Started video here.
Stats Redirect: Part Two of setting up statistics. Simply signing up for statistics does not mean they start collecting right away. For a short video on how to implement the stats redirect (required for stats collection), See the video below.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com

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Almost every podcast app out there offers the ability to listen to the episode at a faster speed. Speeds range from 1.5x to 10x. Buzzfeed went the extra mile to find out just how often people do listen at rates faster than normal. Mike Dell and MacKenzie don't seem too interested in listening this way, but read more in the show notes below.

Make sure to head to PodCon to see Todd and MacKenzie in Seattle in early December.

Podcasting requires quite a bit of different software at times and sometimes it's nice to find a free version of something you need. They're not too informed about these particular options, but it's always nice to know what's out there.

If you have any interest whatsoever in fast food, don't skimp out on a new podcast, Fast Food History. Hosted by Blubrry's own Mike Dell, this weekly show will give you info on a variety of fast food chains.

Enjoy Thanksgiving and tell us on social media about any Black Friday or Cyber Monday deals. Thanks for listening and please subscribe.
Fan of PowerPress? Leave us a review here.

Show notes:
Meet the People Who Listen to Podcasts at Super-Fast Speeds: Catch up on episodes quickly by, well, speeding them up a bit.

The best free audio editors of 2017: Free isn't always bad – these options might be the one for you.

PodCon: The podcasting conference for people who love podcasts. December 9-10 in Seattle.

Fast Food History: First episode is out, tune in for episodes released every Friday.

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Building a show and branding it isn't easy. There are many facets that go into the making of a show and reputation, and it's harder than many podcasters expect to create a brand on their own. CastFeedValidator.com is now part of the Blubrry tools and services that are provided to the podcasting community. Changes are not coming soon, as some might have been worried about.

Apple tends to change things up, but one thing they haven't done lately is change the way ranking works. Mike and Todd are here to debunk some of the ideas that people have around how the entire process over at Apple works. Lastly, as always some tips and insight into support issues that Blubrry faces. Thanks for tuning in to episode 18 of Your Podcast with Todd Cochrane and Mike Dell.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.
News:

We bought something! You've probably heard already: Blubrry / RawVoice acquires CastFeedValidator.com  (and TSG podcasting Plugin)

Topics:

Building a show; not always as easy as you might think: What is the value of your podcast brand?
Joining a network, when to join one and why.
Apple Podcasts (iTunes) ranking: What does and does NOT affect it.

Support:

Our pet peeves: Asking the same question to multiple team members at Blubrry will get you the same answer (most of the time).
Apple podcasts subscribe links in PowerPress:
1. Submit your feed to Apple Podcasts.
2. Wait to be approved by Apple (1-5 days, normally faster).
3. Add the URL that Apple sends you in the approval email into the “iTunes Subscription URL” box in the Destinations tab of PowerPress Settings. This populates the buttons and links for Apple Podcasts (iTunes) on your site.
4. Repeat for Google Play, Stitcher and Tunein Radio (you have to turn on those links in the website tab as well).
Themes and plugins in PowerPress Sites Basic and Deluxe: Why you can't add your own.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com

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Blubrry has been collecting podcasting data since day one when they started in 2005. Our statistics allows us to collect information on how people are listening – the trends, what they do, what they don't do, etc. At the end of the day we regularly come to conclusions on this data and share it with the world. Recently, a blog post went out about some of this information, you can find it on PowerPressPodcast.com.

An RSS feed can be confusing or a hassle to some, which is why services such as feed validators are so important and utilized. Recently, Blubrry acquired widely used and highly recommeneded, Cast Feed Validator.

NaPodPoMo – Podcast for 30 days straight. This challenge is great for any podcaster, and MacKenzie has already failed at it. No worries, she has a different take on 30 days straight and will be working on a different type of podcasting initiative for the month of November.

Lastly, MacKenzie shares her podcasting chronicle – setting a second goal for herself before December. The holidays can feel like a burden for your podcast, but don't let them get in the way – there are so many listeners out there that are utilizing their free time around the holidays to listen to new shows and catch up on old episodes.

Thanks for listening and please subscribe! If you'd like to be on the show email MacKenzie, she's always looking for new guests.
Show notes:
FinCon: In case you missed out, it's a financial expo for media creators in the financial industry. Lots of potential podcasters attended.
Cast Feed Validator: Now in Blubrry's hands, with no major changes coming to the service in the near future.
Podcasting Data: Information you didn't know you wanted about the podcasting industry. Hint, more people are listening to podcasts.
NaPodPoMo: Will you be podcasting for almost everyday of the month of November? Become a better podcaster simply by podcasting more.

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Podiant and Opinion, two free podcast hosting companies shut down recently. Should you do a transcript of your show? There are many positives and negatives of written transcripts is for your podcast. Advertising in podcasting is rising and becoming more relevant for all types of podcasters. Podcasters should be aware and begin preparing for advertising ahead of time. Lastly, there is no way to know how many people are subscribed to your show. All of this is discussed on today's episode of Your Podcast with Todd Cochrane and Mike Dell.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.
News

Podiant is ending their free hosting: Like numerous others have done in the past.
Opinion is also shutting down their podcasting service: on November 1st  – THIS WEDNESDAY.
Podcast Advertising: article at PowerPressPodcast.com.

Topics

Apple Podcasts / iTunes is going through a big update and may be a bit slow to update show listings through the end of the year.
5 reasons to transcribe your podcast (and why they are not totally right)
Transcripts of your show: How to do it the right way as to not mess up your SEO. Make a PDF of it and LINK it in your show notes.

Support

Who are my subscribers? Why nobody can tell you that other than your listeners.
Having a podcast PAGE on your site and why that is just extra work. Use the blog roll instead. Blogging and podcasting are very, very similar. Your blog posts should be with your podcast posts (assuming they are on a similar topic.)
Upgrading and downgrading podcast hosting every month; Blubrry has many customers doing this. The only way to do this where it’s not costing you more is to upgrade 2 days prior to the next payment date.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com