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On this, the last “Your Podcast” where Todd is in Hawaii (at least for now), Todd and Mike talk about a new feature in Blubrry stats for hosting customers, iHeart Radio adding shows, Podtrac becoming IAB compliant and a bit of history of the IAB podcast measurement standards. Also, played a great promo from a Blubrry customer. (Send yours in today!)
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News:
- Blubrry releases Partial Download Data in Stats (for a limited time to hosting customers)
- iHeart Radio adds a bunch of Podcasts (This one included) and is now up to 250,000 shows. (although some are still 404)
- Podtrac redoes it’s stats algorithm for IAB v2.0
Topics:
- IAB Podcast Measurement Guidelines v2 and the story behind how they came to be.
- Fret Buzz The Podcast promo
- Name this podcast. We haven’t got any suggestions lately. So I guess it’s Your Podcast for the time being. Send in suggestions if you have them.
Support:
- Partial Download Stats – The Partial download stats do not have any effect on the total downloads you will see. They are just additional information. The Totals are what counts as a download according to the IAB v2.0 standard. The partials are just added info so you have some more insight of how your show is listened to (mostly by people hitting play on the web).
- Spotify Stats – The stats that Spotify shows you in either the spotify section of Blubrry stats or the stats at Spotify itself, are NOT included in the main blubrry stats. This is because spotify uses a different method to count “plays”. We can not add them to your main stats. In the future, we will go to Pass-through on Spotify which then will put Spotify numbers in the same stats with the rest of your stats.
- Blubrry accounts, Show Listings, Hosting subscriptions and Pro stats subscriptions. Please ask if you only want to get rid of one thing or the other. Delete account (with LOTS AND LOTS OF WARNING) will remove the entire account including your ability to login to blubrry.com.
To ask questions or to comment on the show, you can contact Todd or Mike here: yourpodcast@blubrry.com.



Podcast shows aren’t necessarily meant to last forever with new episodes. That’s where archiving an inactive podcast comes in. We explain how to do just that for your show, among other things. Such as, BBC recently removed podcasts from Google. On our side, Blubrry now offers AudioBurst to hosting customers. Mike got his first experience at the Proclaim event last week and is headed to NAB next week. Enjoy this somewhat abbreviated episode of Your Podcast.

Not everyone is fit to host a podcast, not at the beginning at least. There is a lot of learning that goes into hosting a podcast, writing show notes, finding guests, learning how to interview, the list goes on and on. But the guest this week, Lara, was aware of what she was getting into with a strong background in marketing. They discuss attending events, with the perspective as an attendee and exhibitor, and how they’ve been the fish out of water before. It’s easy to get overwhelmed or lost in the work involved with a podcast, and she has a great outlook on how to tackle everything involved. Speaking of being overwhelmed, they end their chat by talking about streaming services – is there too much content available?
Sometimes, podcasting is as easy as setting a schedule and sticking to it. Sure, there are a myriad of other factors that go into the production, publishing, etc. but there is no show if you can’t sit down and record. Sarah Duncan and Pamela Walker-Dees know a thing or two about managing schedules and they decided Monday evenings were their go-to recording schedule for their podcast, Motherhood on Tap.