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Podiant and Opinion, two free podcast hosting companies shut down recently. Should you do a transcript of your show? There are many positives and negatives of written transcripts is for your podcast. Advertising in podcasting is rising and becoming more relevant for all types of podcasters. Podcasters should be aware and begin preparing for advertising ahead of time. Lastly, there is no way to know how many people are subscribed to your show. All of this is discussed on today's episode of Your Podcast with Todd Cochrane and Mike Dell.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.
News

Podiant is ending their free hosting: Like numerous others have done in the past.
Opinion is also shutting down their podcasting service: on November 1st  – THIS WEDNESDAY.
Podcast Advertising: article at PowerPressPodcast.com.

Topics

Apple Podcasts / iTunes is going through a big update and may be a bit slow to update show listings through the end of the year.
5 reasons to transcribe your podcast (and why they are not totally right)
Transcripts of your show: How to do it the right way as to not mess up your SEO. Make a PDF of it and LINK it in your show notes.

Support

Who are my subscribers? Why nobody can tell you that other than your listeners.
Having a podcast PAGE on your site and why that is just extra work. Use the blog roll instead. Blogging and podcasting are very, very similar. Your blog posts should be with your podcast posts (assuming they are on a similar topic.)
Upgrading and downgrading podcast hosting every month; Blubrry has many customers doing this. The only way to do this where it’s not costing you more is to upgrade 2 days prior to the next payment date.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com

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What's in a name? For a podcast names can contain quite a bit of pertinent information. Show names, episode titles, file names and domain names are crucial and helpful for a podcast. There's also a lot of places where it can go wrong.

Stick around in episode 16 for information on a Yeti microphone and what Google is up to. Todd and Mike also share some tips on how best to get support, this week on Your Podcast.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.
News

Blue Microphones introduces, the Yeti Broadcaster: Bundled with Hindenburg Journalist software – making you a pro podcaster in no time.
Think Google was taking a backseat to podcasting? Think again: Google buys the podcast app, 60db

Topics

File names, episode titles, titles of the main podcast and the author tag: What's the best practice for naming all of the properties of your podcast feed?
MP3 file names: Name your files in a way you can understand them and keep them short. No spaces, no punctuation (other than underscore _ or dashes – ).
Blogging and podcasting on the same site, a match made in heaven: People that are checking out your podcast should be interested in your blog and those reading your blog might be interested in your podcast. Why not run them together on the same page of your site? If it's the same topic, then it would only stand to reason it would be the same audience.

Support

Include some sort of contact information in your podcast and in your show notes – you'd be surprised how many people want to contact you.
Provide your email on your website; at the very least include a contact form.
Be sure to set the iTunes/Apple email tag to an email you CHECK regularly!
When submitted a ticket and/or email to Blubrry please include the following: email address you use at Blubrry and show name (possibly including the feed).

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com

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National Podcast Post Month, better known as NaPodPoMo, begins on November 1st. Do podcasters have what it takes to podcast for 30 days straight? Here is the chance – no restrictions or rules – just a desire for podcasters to challenge themselves. This is the 10th anniversary of the challenge and if you're a podcast alumni, you can schedule your interview to be part of the NaPodPoMo community with Jennifer Navarrete.

Learn about the Werk It Festival, a podcasting festival solely for women, not to mention the ONLY women podcasting festival out there. Hosted by the the WNYC team, Werk It is filled with keynotes, sessions and a podcasting bootcamp, women are able to network and learn from the best in the biz. Live podcast sessions were recorded, so be on the lookout for these online.

The Podfather Adam Curry did not write the article discussed at the end of the episode, focusing on the deadly sins of podcasting, but we do talk about him. There are some things about podcasts that seem to bother everyone, but what should podcasters do to actually change these things? Get creative with your advertisements, your format, and most definitely your logo.

Thanks for listening to the show and please subscribe!
Fan of PowerPress? Leave us a review here!

Show notes:
Werk It Festival: October 3-5, 2017
Hosted by WYNC Studios
NaPodPoMo: Created by Jennifer Navarrete
Learn more about NaPodPoMo: here and here
The Deadly Sins of Podcasting: Change some things up

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Congratulations to all of the Podcast Awards winners, awarded live on International Podcast Day. Media companies are always changing and recently Vimeo, known for recorded video acquired Livestream giving them access to live streaming capabilities as well. Todd tried out Apple's AirPods and was pleasantly surprised. Given the current political climate, there has been an influx of podcasts on politics – Joe Biden is the most recent to come out with one. Lastly, Todd and Mike suggest that podcasts insert ads in their podcast so prospective advertisers can hear what your ad reads sound like, like a trial run.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.
News:

Vimeo acquires Livestream
Ear Buds: The Podcasting Documentary is now available in iTunes
Former VP Joe Biden starts Biden’s Briefing, a daily podcast

Congratulations to all the People's Choice Podcast Award winners!

The Fantasy Footballers – Peoples Choice
We Like Drinking – Arts
Dreamers Podcast – Business
Plumbing the Death Star – Comedy
Grammar Girl – Education
We're Drunk & We Know Things – Entertainment
Trivial Warfare – Games & Hobbies
Everyday Superhumans – Government & Organizations
Optimal Living Daily – Health
What Fresh Hell: Laughing in the Face of Motherhood – Kids & Family
Derek and Romaine – LBGTQ
Between Us Girls – Mature
Irish & Celtic Music Podcast – Music
The Majority Report with Sam Seder – Politics & News
Five Minute Devotions – Religion & Spirituality
STEM-Talk – Science & Medicine
The Fantasy Footballers – Sports
School of Podcasting – Technology
The Hollywood Outsider – TV & Film

Topic:

Why podcasters should consider doing a demo for their podcast. The benefits of being advertiser ready.

Tech Support:
“I posted an episode and it’s not in Apple Podcasts yet. What did I do wrong? PLEASE HELP.”

We get this question A LOT!

The iTunes/Apple store listing and what appears in your feed are two different things. People that subscribe to your feed in iTunes will get the new episodes as you post them but the listing at iTunes can lag by a day or so behind your feed. This is normal. Again, remember to tell people to subscribe.

People get the wrong impression that your RSS feed PUSHES to iTunes: it does not. iTunes (when it sees fit) PULLS your feed. It asks for your feed when it gets around to it and PULLS your feed to update the listing. Your subscribers (even in iTunes) subscribe to your feed and after that never really touch iTunes (the service) again. They are just subscribed to your feed directly in the iTunes software. Subscribe to your own show, so that you can be reassured when you publish new episodes that all is well. It works the same as every other directory or app.

There is nothing we or you can do to make that faster. It takes whatever time it takes and if you want it to go faster you have to go to iTunes and refresh your feed manually.

Here is a checklist of things we do to make sure all is working fine.

Know what your feed address is.
Check your feed whenever you post. One way to check is a simple check in the Firefox browser. Load your RSS feed and check that the title is correct, the media file is indeed attached and that the feed loads without errors.
Check your feed in a validator. Podba.se or castfeedvalidator.com are up to date. Feedvalidator.org or W3 Validator are seriously out of date for podcast feeds.
Subscribe to your own podcast in your podcast app of choice. You should get the episode within a few minutes of publishing. Regardless if it’s in the store for that app, you will get it and your subscribers will too.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com

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Malcolm Out Loud, host and owner of the America Out Loud network sees the potential of podcasting and creating a network that provides something for everyone. Malcolm started his network a few years ago and has continuously added shows with about a dozen active at the moment. Recently the network wrapped season one of the podcast Life, Liberty and the Pursuit of Pleasure; season 2 starts in November. He's currently looking for new hosts for the show, check out his site if you're interested.

Malcolm has found that by providing a network with content for all types of people that he is gaining a large audience and success. The entire network is run on PowerPress and has been vital to the expansion of the site and network of podcasts.

Dave Lee, co-founder of International Podcast Day explained not only what International Podcast Day is, but how it started and how it has evolved. On September 30th podcasters and podcast listeners from all around the world will celebrate the power of podcasts and their appreciation for the medium. This day of celebration is not just for podcasters, but for anyone that is fan of podcasts, interested in them, etc. Tune in for 30 hours of live streaming of people involved in podcasting all over the world. In it's 3rd official year they will be representing 14 different countries with hopes for more next year. If you're not available to watch live, all footage will be available on YouTube afterwards.

Blubrry is a sponsor of the event and will be involved in two segments: Podcast Problems: What To Do When Things Go Wrong and Proven Social Media Strategies. Get listening and start the conversation!
Fan of PowerPress? Leave us a review here!

Show notes:
America Out Loud Network
Life, Liberty and the Pursuit of Pleasure
What is International Podcast Day?
How to Get Involved and Benefits of Joining the Event
Full Schedule
Speakers Spotlight
Social Events and Meetups
Promotional Material and Twitter Cards
Merchandise

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A little while back, the EFF finally ended the patent troll case that has been threatening podcasting and podcasters for years. At the end of the month, we'll be celebrating International Podcast Day. Hosted by Steve and Dave Lee, Blubrry will promoting the power of podcasts. As ad deals gain more traction and attention in podcasting, there comes some ups and downs. Todd and Mike discuss how all of this works together and best practices for people that want to get involved. Podcasters that want to get advertising, statistics have never been more important.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.
News:

EFF and the Patent Troll – The EFF won a court case against the patent troll that wanted to change podcasting as we know it.
International Podcast Day –  Sept 30th – We're going to be streaming live three times throughout the day.
iOS 11 – Will be out on September 19th, 2017.

Topics:

Episode zero – In the new iOS 11, you can use tags to set an episode zero as a trailer. Great for promotion and launching a show.
“Second show syndrome” – Just remember, when you want to start a second show, it will take just as much time to produce as the first show. Make sure that you have the time, resources and your family's blessing to do one.
Ad deals – Learn more about advertising with Blubrry and the general overview of how this all works with podcasts. To become at Blubrry Advertising Priority Partner, click HERE

Support:

Stats – We have been getting a ton of questions about stats recently. Blubrry ad deals require that podcasters use our statistics. In a pinch, we'll accept stats from Libsyn or Podtrac, but we always prefer Blubrry stats. You can sign up for FREE stats at Blubrry.com or our Pro stats for only $5 per month. (use the promo code Blubrry005 for a free month).
Stats have to be implemented on your media files (not the feed itself) See the “Getting Started” link in your Blubrry stats area for details on how to setup stats. Also, check out this YouTube video on how they are setup with or without PowerPress: https://youtu.be/wJdiZZiudU8
Some hosts do not allow 3rd party stats. If your RSS feed address does not have your domain in it, you will have to check with your feed provider to see if you can implement Blubrry stats.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com

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Back in September of 2015 MacKenzie was tasked with restarting Blubrry's show, the PowerPress Podcast. With consistent bi-weekly episodes, it's finally the two year anniversary of the show. The official date, birthday, whatever one wants to call it, is September 10th, 2015. Podcasting comes with highs and lows, regardless of how much support a podcaster has surrounding them. To help MacKenzie celebrate, she brought on Jane Ellen, a past guest to talk about what they've learned, experienced and changed over their time podcasting. Thanks everyone for listening and subscribing to the show for the past two years. Many good things to come!
Fan of PowerPress? Leave us a review here!

Show notes:
Glistening Particles – Take a listen to Jane Ellen's show about conversations with random acquaintances and more.
Old PowerPress episode with Jane – From October of 2016.
She Podcasts – For any female podcasts our there, join this group. It's full of great advise, conversations and ideas.
Editing – I was told Lynda.com is great for learning Audition.
Podcasters' Hangout, Podcast Community – There are more Facebook groups as well, search for them!
Columbus Podcaster's Meetup – We meet at the end of every month – in September we'll be talking about monetization.
16 Personalities – MacKenzie started to take the test again after this podcast, still didn't finish it.

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Podcast Movement, the go-to conference for podcasters, recently occurred in Anaheim and Mike Dell was lucky enough to attend. Listen for a quick review of PM17, with mentions of Podcast Movement 2018 in Philadelphia. PowerPress 7.2 is coming soon with new features coming from the Blubrry team as well. If you're interested in learning more about PowerPress, pay attention to the discussion on Blubrry PowerPress webinars. Angelo Mandato, CIO and lead developer at Blubrry/RawVoice guest hosts with Mike on this episode.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com.

We love our PowerPress users, please leave us a review.
News:

Spreaker and Blog Talk Radio are merging – Announced shortly before PM, we will see how these two companies come together.
Mid Atlantic Podcast Conference Sept 8-9 – Hosted by Joe Pardo, this conference is perfect for those that are looking to up their creatiity and get involved with others in the podcast community.

Topics:

A little about PM17 –  Listen to the last PowerPress Podcast with MacKenzie and Shawn. PM18 will be in Philadelphia July 24-26th, 2018.
Blubrry player updated – Styling options and more.
PowerPress 7.2 beta – Coming in very soon.
Post To Social – Now built into PowerPress.
Player controls – Now built into PowerPress.
PowerPress 8 – Coming in the next few months with a new interface.

Support:

Multiple podcasts in PowerPress. You can use Category Podcasting or Podcast Channels to generate more than one RSS feed from PowerPress. The BEST way is to have a separate website for the second podcast if the topic is different. BUT, if you want, there are ways to do more than one podcast from one WordPress site with PowerPress.
Channels – Best if you would like to make 2 versions of the same episode, say video and audio. Best if done with a small number of podcasts/programs.
Categories – Best for more than 4 or 5 shows. Cannot be used with channels (including the default channel).
Advanced PowerPress Webinar, Thursday the 7th of September at 3PM Eastern time.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com

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Podcast Movement 2017 has officially come and gone, and thanks to everyone that Blubrry was able to meet, catch up with and discuss anything to do with podcasting last week. We were so happy to once again be able to head out to Anaheim and sponsor and participate in one of the largest gatherings of podcasters that happens every year. Shawn Thorpe was attending for the first time this year and MacKenzie got his opinion on how the entire event felt day by day. She has been to multiple events for podcasting over the years and they had lots to compare.

Little bit on Shawn Thorpe: He's been part-time tech support for Blubrry since March of 2015 (the same time MacKenzie started). He has been podcasting for 12 years now, and yet this was the first event that he has attended concerning podcasting.

Me and @YoGeek at @PodcastMovement last week. Proof that @blubrry and @libsyn really do get along! #PM17 #podcasting pic.twitter.com/wOEdVnNpEV
— Shawn Thorpe (@shawno) August 28, 2017

Don't expect any news articles or a PowerPress tip this episode, those will be back next episode of the PowerPress Podcast. Thanks for listening and please subscribe!
Fan of PowerPress? Leave us a review here!

Show notes:
Podcast Movement 2017
Blubrry Services – Use the code PM17 for THREE FREE months of service! Don't miss out on this opportunity new customers!
Hyper Nonsense – Shawn's podcast.

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Podcast Movement is this week, the importance of building YOUR show, the Blubrry Affiliate Program, Sound Devices' MixPre-6, and migrating to Blubrry. Todd and Mike cover all these topics and more on today's, Your Podcast.

Thanks for listening to the show and please subscribe at PowerPressPodcast.com. We love our PowerPress users, please leave us a review.
News:

Podcast Movement – Starting on Wednesday, if you can make it, use the promo code BLUBRRY at checkout for a 10% discount. There are still tickets left, join us there!

Topics:

Blubrry's Affiliate Program – What is it, how does it work, etc.
Todd got a new toy (err. tool). It's from Sound Devices, called a MixPre-6. Daniel J. Lewis, from the Audacity to Podcast, reviewed the Mixpre-6 and the Mixpre-3.
Building your show in ways you might not have thought of:

Blogging and shownotes – Write a blog post (shownotes) for each episode and write posts that are similar to your topic in-between episodes of your podcast. Doing so builds SEO for Google and other search engines. It also gives your listeners something form you on the off times.
Get local – Offer to speak at groups in your area community about your topic. There are a lot of groups out there that need guest speakers. It's way to get your name our there out in your community. It's also a great way to get your name out there as a subject matter expert.
TV and Radio in your area – Reach out to the local broadcasters. Offer to appear in their newscasts or shows to talk about your subject. It could lead to bigger media contacts in the national or international media on your topic.
Writing – Consider writing a book or e-book. Being published in your field can be a great way to earn the title of subject matter expert.
Keep listening – Lots more small tips in the episode.

Support:

Migrating to Blubrry – PowerPress Sites (Free or Deluxe) is the easiest way. 'Import Podcast' and 'Migrate Media' will move your posts and content to Blubrry in a few easy steps.
Stats at Blubrry – How they work. We explain the delay between when an episode is posted, and when it shows up in the stats dashboard.
Email address changes – Why we have to do it for you. Just contact us at support@blubrry.com to change your login email at Blubrry.com.

To ask questions or to comment on the show, contact Todd and Mike here: yourpodcast@blubrry.com. Note: This week might be a little slow on support. Most of our support team will be at Podcast Movement in California and will have limited access to email and phone.